Works

Altimax de México

Altimax de México is a leading company that provides comprehensive solutions for various sectors, including food, trade fair and expo, construction, biotechnology and service. With 25 years of experience and numerous subsidiaries in different business areas, Altimax de México has a mission to deliver customized and quality solutions that meet the needs of each client. Its business units are:

• Tauber Tonelería: A specialist in the wine sector that provides equipment, barrels and consulting services for the industry.
• Füssen: A leader in specialized machinery for the dairy industry that offers high-quality and high-performance solutions.
• Expo Láctea: The only event in Mexico that gathers all the stakeholders in the milk industry and offers exhibitions, congresses, workshops and networking opportunities.
• Expo SiCarne: The ideal place to promote the meat industry and offer exhibitions, congresses, workshops and networking opportunities.
• Institute of Meat and Milk (INCALEC): A group of professionals with expertise in various topics related to the production, processing and marketing of meat and dairy products.
• TAUBER: A leader in specialized machinery for the meat sector that offers high-quality and high-performance solutions.

Altimax de México has a wide network of business and strategic alliances with leading companies in their respective industries. It works with its allies to provide comprehensive and high-quality solutions to its clients. Altimax de México focuses on customer satisfaction and commitment to business excellence.

My Journey as a Marketing Assistant at Altimax de México

I have been part of this amazing company since June 2015, when I joined the marketing department as a marketing assistant. I was part of a dynamic and diverse team that supported the group’s activities in various sectors. As a marketing assistant, I had the opportunity to:

• Perform daily administrative tasks to ensure the smooth operation and coordination of the department’s activities. I learned how to manage my time, prioritize my tasks and work under pressure.
• Collaborate with the marketing executives in the organization of various projects, such as campaigns, events, market research, etc. I gained valuable experience in planning, executing and evaluating marketing actions.
• Collect and analyze data from the market, the competition and the performance of the marketing actions, using tools such as Google Analytics, SEMrush, HubSpot, etc. I developed my analytical skills and learned how to use data to make informed decisions.
• Create and publish online content on the website and social media of the company, as well as marketing texts for brochures, press releases, etc. I improved my writing skills and learned how to create engaging and persuasive content for different audiences and channels.
• Communicate directly with customers and establish trusting relationships. I enhanced my communication skills and learned how to listen to customers’ needs and expectations.

This experience allowed me to acquire knowledge of the principles of office and marketing management, digital skills, managerial and strategic mindset, empathy and leadership.

The Challenges and Successes I Have Faced as a Marketing Director

In March 2020, I was promoted to marketing director at Altimax de México. My goal is to design and implement the marketing strategy of the group, in order to consolidate its positioning and leadership in the national and international market. As a marketing director, I have achieved:

• Leading the group’s branding transformation, integrating divisions under a visual identity. I increased brand recognition by 35% and quality perception by 25%. I am proud of creating a strong and consistent brand image for the group.
• Boosting the group’s communication, creating platforms, newsletters, magazines and campaigns. I increased engagement by 40% and reduced staff turnover by 15%. I am happy to foster a culture of collaboration and innovation within the group.
• Increasing the group’s visibility, prestige and trust in the market, generating content, participating in events, managing public relations and obtaining certifications. I increased web traffic by 50%, leads by 45% and sales by 30%. I am excited to expand the group’s reach and impact in the market.
• Optimizing customer satisfaction and loyalty, implementing loyalty programs, feedback, support and follow-up. I increased satisfaction by 20% and retention by 15%. I am passionate about delivering value and quality to our customers.

As a marketing director, I am responsible for:

• Managing a multidisciplinary team. I set objectives, strategies and actions for each project. I motivate, train and evaluate my team. I enjoy working with talented and committed people who share my vision.
• Supervising the design, implementation and follow-up of digital marketing campaigns, social media, web content, email marketing and corporate events. I align the actions with the marketing plan and the group’s objectives. I coordinate the needed technical, human and economic resources for each action. I love creating innovative and effective marketing solutions that meet our customers’ needs.
• Evaluating the data and results obtained, using tools like Google Analytics, SEMrush and HubSpot. I analyze the key measures of marketing (KPIs) and identify the strengths, weaknesses, opportunities and threats of each action. I propose changes and optimizations to maximize the return on investment (ROI). I appreciate learning from data and feedback to improve our performance.
• Producing periodic reports and presentations for the general management, highlighting the achievements, challenges and gaps of marketing. I communicate the results and receive feedback from management. I value being transparent and accountable for our results.

In conclusion, I can say that working at Altimax de México has been a rewarding and enriching experience for me. I have seen how this company has grown and overcome the challenges that every business may face, learning as a team and always striving to be better. I have also grown personally and professionally, developing skills and competencies that will help me in my future endeavors. The opportunity to be part of this amazing group of people who share a vision of excellence and innovation is unique. Altimax de México is more than a company, it is a family. Please, drop me a line if you have any questions.

What were the key skills for succeeding in Altimax de México?

• Office management skills, such as time management, organization, prioritization, etc.
• Marketing management skills, such as planning, executing and evaluating marketing actions, aligning them with the marketing plan and the group’s objectives, etc.
• Digital marketing skills, such as web content creation, social media management, email marketing, online advertising, etc.
• Data analysis skills, such as using tools like Google Analytics, SEMrush and HubSpot to collect and analyze data from the market, the competition and the performance of the marketing actions, etc.
• Communication skills, such as writing engaging and persuasive content for different audiences and channels, communicating directly with customers and establishing trusting relationships, etc.
• Leadership skills, such as setting objectives, strategies and actions for each project, motivating, training and evaluating your team, etc.
• SEO skills, such as keyword research, on-page optimization, link building, etc. SEO is the process of improving the visibility and relevance of a website or a web page in search engines.
• Video marketing skills, such as video production, editing, scripting, etc. Video marketing is the use of videos to promote a brand, product or service.
• Social media skills, such as content creation, community management, analytics, etc. Social media is the use of online platforms and networks to interact with and influence others.
• Project management skills, such as defining goals, planning, organizing, budgeting, delegating, monitoring and evaluating marketing projects. Project management skills helped me deliver high-quality results on time and within scope.
• Collaboration skills, such as working effectively with other departments, teams and external partners.
• Negotiation skills, such as persuading, influencing and compromising with different stakeholders.
• Adaptability skills, such as being flexible, resilient and open to change.

Frequently Asked Questions

What is Altimax de México?

Altimax de México is a leading company that provides comprehensive solutions for various sectors, including food, trade fair and expo, construction, biotechnology, and service.

What are the challenges and successes you have faced as a marketing director?

As a marketing director, I have faced the challenges of leading the group’s branding transformation, boosting the group’s communication, increasing the group’s visibility, prestige, and trust in the market, and optimizing customer satisfaction and loyalty.

What are some of the company’s core values?

Altimax de México’s core values include:
• Innovation: Altimax de México is committed to innovation and developing new and innovative solutions for its customers.
▪ Excellence: Altimax de México strives to provide its customers with the highest quality products and services.
• Customer satisfaction: Altimax de México is committed to providing its customers with a positive experience and ensuring their satisfaction.
▪ Teamwork: Altimax de México believes that teamwork is essential to success and encourages its employees to collaborate and work together towards common goals.
• Integrity: Altimax de México conducts its business with integrity and honesty.

What are some of the company’s upcoming plans?

Altimax de México is planning to expand its reach into new markets and develop new products and services. The company is also committed to investing in its employees and providing them with opportunities for professional development and growth.

What is the company culture like at Altimax de México?

Altimax de México has a supportive and collaborative work environment. The company values its employees and encourages them to share their ideas and feedback. Altimax de México also offers a variety of opportunities for employees to get involved in social and charitable activities.