Luciana Medina
When Luciana Medina, a well-known Mexican culinary influencer based in The Woodlands, Texas, reached out to our team at Lizdelmart – Branding & Design, she brought with her a powerful and inspiring vision: to create a digital space that truly reflected her identity, catered to her loyal community, and supported the growth of her personal brand. With a following of over 300,000 on Instagram and a growing business model that included digital recipe books, cooking classes, and catering services, Luciana needed more than a simple website—she needed a robust, SEO-optimised platform that could scale with her ambitions.
This is where I came in. I was entrusted with the full web development and digital integration process, working hand in hand with Luciana to ensure every detail met her expectations. It was a true partnership of purpose and creativity.
Aligning Vision with Strategy
From the beginning, I knew that understanding Luciana’s ethos and style would be crucial to creating an authentic platform. She isn’t just a chef—she’s a storyteller, a designer, and a woman passionate about helping others fall in love with their kitchen again. Her audience expects warmth, clarity, and a touch of elegance—and this needed to be reflected throughout the site.
One of our first strategic decisions involved rebranding her domain. Luciana initially operated under “lucianamedinarecipes.com”—a name that, while descriptive, was lengthy and difficult to recall. After a collaborative consultation, we transitioned to the much cleaner and more memorable domain: luciana-medina.com. This not only improved branding but also had positive implications for SEO and user experience.
Building a Site That Works for Her—And Her Community
Luciana’s business has several key pillars, and the website had to support all of them. These include:
Recipe Content: Easy-to-browse categories like “Desserts”, “Vegan”, and “Soups”.
Digital Products: Sale and delivery of seasonal PDF recipe books.
Classes and Catering: Information and contact forms for personalised services.
Content Marketing: A blog designed to boost SEO and bring in new readers organically.
To meet these requirements, I developed a fully responsive website that functions smoothly on both mobile and desktop devices. I implemented a clean, elegant design aligned with the brand guidelines provided by Luciana. We carefully selected fonts, colours, and layouts that would reinforce her signature aesthetic: approachable, heartfelt, and contemporary.
For the technical foundation, I built the site using a robust CMS that empowers Luciana and her team to manage and update content autonomously. This was a priority for her: she wanted to feel in control of her site, without relying on a developer for every minor change.
Leveraging Tools and Tactics: My Development Approach
To bring this vision to life, I leveraged my core skill set in:
User-Centred Web Development: Prioritising navigation flow and ease of use.
Search Engine Optimisation: Using clean code structure, meta-data, and keyword-rich content architecture.
UI/UX Design Integration: Ensuring every page communicates emotion as well as information.
Content Strategy: Advising on blog structure and content placement for organic reach.
One of the most rewarding aspects was integrating eCommerce functionality for her digital products. I ensured that each recipe book had its own product page, description, thumbnail, and downloadable link, all protected with secure checkout functionality. Additionally, I implemented Google Analytics and Search Console, giving Luciana a full overview of user behaviour and helping her track key metrics like downloads, page views, and traffic sources.
Results that Taste Like Success
While the website is still in its early days, the foundation we’ve laid is already delivering tangible outcomes. Some of the key accomplishments include:
A professional, SEO-ready website that reflects Luciana’s values and culinary creativity.
Mobile-first design, ensuring accessibility for the vast majority of her users who visit from phones and tablets.
Improved navigation and user engagement, thanks to structured categories and call-to-actions.
A fully autogestionable backend, allowing Luciana to upload recipes, create posts, and manage sales independently.
Content optimised for Google search, increasing visibility for phrases like “recetario de otoño” and “clases de cocina mexicana”.
Luciana now has a powerful digital platform that supports her mission to connect, teach, and grow. She has space to share her warmth, her recipes, and her business in a way that is organised, scalable, and beautiful.
A Special Project in a Unique Sector
This project held particular meaning for me. It marked my first major venture into the culinary content sector, and it challenged me to blend emotional branding with technical functionality. It also reminded me of the importance of building digital experiences that are not only beautiful—but purposeful.
Luciana Medina’s site is more than a portfolio of recipes. It is a hub of community, culture, and care. It is a place where stories are told through flavour, and where women across Latin America and the U.S. feel encouraged to step back into their kitchens with joy.
Looking Forward: Future Opportunities
We are already discussing the next phase of this digital transformation. Future enhancements may include:
Advanced SEO campaigns to boost her visibility even further.
Email marketing integrations to keep her community informed about new products and classes.
Multilingual support, as her content continues to resonate with audiences in both Spanish and English-speaking regions.
As Luciana continues to grow, I’m proud to have contributed to the technical and strategic infrastructure that supports her vision.
Final Thoughts: A Partnership Built on Purpose
Partnering with Luciana Medina was not just a job—it was a collaboration rooted in respect, creativity, and shared purpose. She trusted me with her brand, her recipes, and her community, and I returned that trust by delivering a site that captures her essence and supports her evolution.
At the end of the day, my goal is always the same: to empower my clients with websites that work just as hard as they do. With Luciana, I believe we’ve done just that—and more.
And if you’re reading this and looking for a branding or design studio that truly understands style, strategy, and storytelling—look no further than Lizdelmart – Branding & Design. Their team is not only professional and creative, but they also have impeccable taste and a deep understanding of what makes a brand unforgettable. I’m grateful to work alongside them on projects like this one—and I highly recommend them to anyone ready to take their visual identity to the next level.
Let’s build something meaningful—together.
See the Website in Action
To offer a clear view of the final result, I’ve prepared two short demo videos showcasing how Luciana Medina’s website performs across devices:
📱 Mobile Version Preview – Explore the responsive design and seamless mobile navigation, crafted to ensure that Luciana’s community enjoys a fluid experience from any smartphone or tablet.
💻 Desktop Version Preview – Take a closer look at the full-screen layout, including beautifully styled sections for recipes, digital downloads, and client engagement.
These videos were created to give Luciana a hands-on view of the final product—and they’re also a great resource for anyone curious about my web development process and front-end execution.
Frequently Asked Questions
What was the main objective of this project?
- To design and develop a fully responsive, SEO-optimised website for Luciana Medina that reflects her brand, centralises her digital offerings, and enhances user experience across all devices.
What tools and technologies did you use to build the site?
- I used a WordPress CMS with a custom theme setup, integrating responsive design, WooCommerce for digital product sales, Google Analytics, and SEO optimisation tools.
What were the biggest challenges during the project?
- Balancing aesthetic design with functional performance was key—especially ensuring the mobile experience was both fast and intuitive while maintaining Luciana’s unique visual style.
How long did the project take from start to finish?
- From initial brief to launch, the project timeline was approximately 16 weeks, including client consultation, development, content upload, testing, and revisions.
Is the website self-manageable by the client?
- Yes, the site is built on a CMS that allows Luciana and her team to update recipes, blog posts, and product listings without needing technical assistance.
How is the website optimised for SEO?
- The site uses structured categories, clean URLs, alt tags for images, optimised metadata, and keyword-targeted blog content to improve organic visibility on search engines.
Can users buy products directly from the website?
- Yes. Users can purchase downloadable PDF recipe books through a secure eCommerce setup integrated directly into the site.