In today’s fast-paced and ever-evolving global economy, business digitalization stands as a cornerstone of success. For businesses aiming to thrive, adopting digital tools and strategies is no longer optional but essential. As an international marketer with a strong foundation in Project Management and International Marketing, I’ve always prioritized staying ahead of industry trends. My recent journey through the “Digitalize Your Business” course, imparted by IE University, has not only enriched my professional toolkit but also empowered me to lead digital transformation initiatives, especially at Altimax de México.
The Decision to Embrace Digitalization
Throughout my career, I have recognized the critical importance of aligning business operations with technological advancements. At Altimax de México, where I hold a pivotal role, the need for digital transformation became increasingly evident. Our global clients demand streamlined services, data-driven solutions, and a strong digital footprint. To address these challenges, I decided to enroll in the “Digitalize Your Business” course offered by IE University from July 10 to October 8, 2024.
This enriching experience was made possible thanks to a scholarship from Santander X and IE University. This opportunity underscored the value of continuous learning and innovation in my professional journey. The course provided a comprehensive approach to modern business challenges, focusing on the unique needs of small and medium-sized enterprises (SMEs) while preparing participants to embrace the future of commerce.
Comprehensive Learning: A Holistic Approach
The “Digitalize Your Business” course offered an extensive curriculum tailored to address the key elements of digital transformation. Each module was meticulously crafted by expert professors from IE University, bringing practical insights and cutting-edge knowledge. The topics included:
- Data-driven Decision Making: Learning to harness the power of big data to drive actionable insights and improve business strategies.
- Big Data: Understanding the significance of large datasets in predicting trends and optimizing operations.
- Cybersecurity: Equipping businesses to protect digital assets and ensure customer trust in an increasingly interconnected world.
- Strategy and Digital Marketing: Designing impactful strategies that align with the digital landscape.
- SEO, SEM, and Social Media (RRSS): Enhancing online visibility and leveraging platforms to engage effectively with audiences.
- Digital Skills: Empowering teams with the technical expertise required to adapt to digital tools and platforms.
- E-commerce Business Models: Exploring innovative models to create scalable and customer-centric online businesses.
- Steps to Internationalization: Providing a roadmap to leverage digital channels for global expansion.
Each topic was accompanied by real-world applications, ensuring that participants could immediately implement their newfound knowledge in their respective fields.
Rewarded with an Advanced Learning Opportunity
Since I achieved all the goals set within the “Digitalize Your Business” learning journey, I was honored to be rewarded by Santander X and IE University with access to two advanced masterclasses, further elevating my professional expertise.
The first, “Artificial Intelligence Master Class,” was held on October 10 and led by Dr. Antonio González Fernández, an entrepreneur and adjunct professor at IE University. This session explored critical topics such as:
- Strategies for deciphering customer behavior in upcoming events.
- Managing channel expectations to bridge operational gaps.
- Marketing budgets, decision-making, and ROI optimization.
- The evolution of hiring marketing roles in the age of AI.
This masterclass offered profound insights into the intersection of AI and business strategy, equipping me with actionable knowledge to address contemporary challenges. As a result of my active participation, I was awarded a second certificate, which you can validate here.

The second masterclass, “Understanding the Era of Generative AI,” took place on October 17 and was led by Bernardo Crespo, a thought leader in digital innovation. This session provided an in-depth exploration of:
- Practical applications of generative AI in business.
- Strategic considerations from leading organizations like IE University, McKinsey, Google, and OpenAI.
- Broad perspectives on how generative AI can reshape industries and unlock new opportunities.
These masterclasses reinforced the importance of continuous learning and adaptation, highlighting how AI and digital transformation are pivotal for future business success.
This session not only broadened my perspective but also equipped me with actionable strategies to integrate AI into marketing frameworks effectively. Thanks to my participation, I was rewarded with a second certificate, validating my commitment to professional growth and excellence. You can validate this certificate by clicking here.

Transforming Altimax de México Through Digital Strategies
At Altimax de México, the insights gained from the course have had a transformative impact. Recognizing the importance of digital tools, we have strategically aligned our operations with modern practices. By incorporating data-driven decision-making, we’ve optimized our marketing strategies and operational efficiency, allowing us to better anticipate client needs and market trends.
One notable achievement has been the enhancement of our online presence. Leveraging advanced SEO, SEM, and social media strategies, we’ve significantly increased brand visibility, engaging a wider audience across multiple platforms. This has resulted in measurable growth in customer acquisition and retention.
Additionally, the knowledge of e-commerce business models has enabled us to design a seamless and intuitive digital platform for our clients. This not only simplifies the customer journey but also positions Altimax as a leader in delivering innovative solutions in the meat and dairy industry. The practical application of cybersecurity measures has further strengthened our commitment to safeguarding customer data, reinforcing trust among our stakeholders.
The Broader Impact of Digital Transformation for SMEs
Digital transformation offers unparalleled opportunities for SMEs to level the playing field with larger competitors. Throughout the course, I gained a deeper appreciation for how digitalization can drive efficiency, improve customer experiences, and unlock new markets. The key benefits include:
- Streamlined Operations: Automation and digital tools reduce operational costs and improve efficiency.
- Enhanced Customer Engagement: A robust online presence fosters stronger connections with target audiences.
- Global Expansion: Digital platforms eliminate geographical barriers, opening doors to international markets.
- Informed Decision-Making: Access to real-time data enables businesses to respond swiftly and strategically to market dynamics.
As businesses navigate the challenges of globalization, adopting digital tools is no longer optional; it’s a survival strategy. SMEs that embrace this transformation can remain competitive, agile, and innovative in an increasingly digital world.
My Reflections and Next Steps
The “Digitalize Your Business” course has been a transformative experience, equipping me with the tools and knowledge to lead digital transformation initiatives effectively. It reaffirmed my commitment to innovation and underscored the importance of continuous learning in a rapidly changing industry.
At Altimax de México, we are now better positioned to serve our global clientele and adapt to emerging trends. My role as an international marketer is more impactful than ever, as I integrate these digital strategies to drive growth and success.
Connect with Me to Drive Digital Success
I invite you to join me on this journey toward digital transformation. Whether you’re looking to innovate your business operations, enhance your online presence, or explore new markets, I’m here to help. Feel free to contact me for consultations, collaborations, or speaking engagements.
Together, let’s harness the power of digitalization to achieve extraordinary results!

Frequently Asked Questions
Business digitalization involves using digital technologies to improve processes, enhance customer experiences, and create new business models.
It helps businesses streamline operations, increase efficiency, improve customer engagement, and compete in a digital-first economy.
These include data-driven decision-making, cybersecurity, digital marketing, e-commerce, and the use of emerging technologies like AI.
Yes, digital tools like e-commerce platforms and online marketing make it easier to reach and serve international markets.
Common challenges include resistance to change, lack of technical expertise, and high initial costs of implementation.