Marco Delgado | Digital Marketing Specialist

I am Marco Delgado, also known as marcodelmart, a passionate international marketer with several years of experience. I am skilled in the management of digital services and cloud computing platforms, as well as in the development of machine learning models. I am a proactive and curious professional committed to continuous learning. I believe in the importance of collaborative work and professional networks. My life goal is to create a more equitable, fair, responsible, and fulfilling society.

Let's grow together!

Age 26
Residence Madrid, Spain
Freelance Available
Travel Available

Let's Talk

Advertising

Create and manage advertising campaigns using Google Ads, YouTube, and other GCP solutions to reach your target audience and drive results.

2020 - Present

Marketing Director - Altimax

Marketing Director with 6+ years of experience in the design and implementation of marketing strategies. Proven track record of increasing brand awareness, visibility, and trust, as well as boosting sales and customer satisfaction.

Achievements:

Led the group's branding transformation, increasing brand recognition by 35% and quality perception by 25%.
Boosted the group's communication, increasing engagement by 40% and reducing staff turnover by 15%.
Increased the group's visibility, prestige, and trust in the market, increasing web traffic by 50%, leads by 45%, and sales by 30%.
Optimized customer satisfaction and loyalty, increasing satisfaction by 20% and retention by 15%.

Responsibilities and competencies:

Manage a multidisciplinary team, setting objectives, strategies, and actions for each project.
Supervise the design, implementation, and follow-up of digital marketing campaigns, social media, web content, email marketing, and corporate events.
Evaluate the data and results obtained, using tools like Google Analytics, SEMrush, and HubSpot.
Produce periodic reports and presentations for the general management, highlighting the achievements, challenges, and gaps of marketing.

Success Stories

Füssen Business

Business

Füssen

Füssen is a leading provider of dairy equipment and technology in Mexico. With over 20 years of experience, Füssen designs, manufactures, and installs high-quality equipment for dairy processing, including pasteurizers, homogenizers, separators, and tanks. Füssen also provides comprehensive solutions for dairy technology, including automation systems, calibration devices, training programs, and consulting services.

Füssen’s products and solutions are used by a wide range of dairy businesses, from small family farms to large commercial operations. Füssen can help customers optimize their dairy production and quality, from plant installation to after-sales service.

In addition to its domestic operations, Füssen is also a global player in the dairy industry. The company exports its products and services to several countries in Latin America, including Colombia, Ecuador, Peru, Bolivia, and Chile. Füssen is also committed to social and environmental responsibility, by helping small and rural businesses add value to milk products.

A rewarding experience: Objectives and achievements

As a team member of Füssen, a company that specializes in dairy equipment and solutions, I had the opportunity to attend an event in France in 2023. The event was organized by SERAP, the world leader in milk cooling products, and it brought together distributors of SERAP from different countries. The event took place in Laval, a city in the west of France that is known for its dairy industry and heritage.

The main objectives of my participation were to:

Learn more about SERAP, its products, and its vision for the future of the dairy sector.
Meet the team of SERAP and network with other participants from various regions and backgrounds.
Learn about the trends in the dairy sector and how to meet the needs of our customers.
Represent Füssen in a professional manner and showcase our company and our products.
Create a long-term partnership with SERAP and other distributors that would benefit both parties.
Make a publication and video statement of the visit to share with our stakeholders and customers.

How I leveraged my skills to accomplish the objectives of Füssen

Business networking and partnership skills, such as rapport building, collaboration, negotiation, etc.
Intercultural awareness skills, such as respect, empathy, curiosity, etc.
Event participation and presentation skills, such as preparation, communication, demonstration, etc.
Research and analysis skills, such as data collection, interpretation, evaluation, etc.
Language and translation skills, such as speaking, reading, writing, etc. in English.
Networking and relationship-building skills, such as meeting new people, exchanging contacts, following up, etc.
Project management and coordination skills, such as planning, organizing, executing, etc.
Video editing skills, such as knowledge of video formats, codecs, transitions, effects, etc.
Google Cloud skills, such as knowledge of Text-to-speech API with Generative AI .
Copywriting skills, such as knowledge of grammar, spelling, punctuation, style, tone, etc.

Frequently Asked Questions

What is Füssen?

Füssen is a leading provider of dairy equipment and technology in Mexico. With over 20 years of experience, Füssen designs, manufactures, and installs high-quality equipment for dairy processing, including pasteurizers, homogenizers, separators, and tanks. Füssen also provides comprehensive solutions for dairy technology, including automation systems, calibration devices, training programs, and consulting services.

What industries does Füssen serve?

Füssen serves a wide range of dairy businesses, from small family farms to large commercial operations.

What are some of the benefits of using Füssen’s products and solutions?

Füssen’s products and solutions can help dairy businesses optimize their production and quality, from plant installation to after-sales service. Füssen also offers a variety of value-added services, such as automation systems, calibration devices, training programs, and consulting services.

What are some of the countries that Füssen exports its products and services to?

Füssen exports its products and services to several countries in Latin America, including Colombia, Ecuador, Peru, Bolivia, and Chile.

What are Füssen’s social and environmental responsibility initiatives?

Füssen is committed to social and environmental responsibility, by helping small and rural businesses add value to milk products.

What are some of the trends in the dairy sector?

Trends in the dairy sector include increasing demand for high-quality dairy products, growing popularity of plant-based dairy alternatives, growing adoption of automation and digital technologies, and focus on sustainability and environmental responsibility.

How can dairy businesses meet the needs of their customers?

Dairy businesses can meet the needs of their customers by offering a wide range of high-quality dairy products, focusing on innovation, adopting new technologies, promoting sustainability, and building relationships. Want to know more? Drop me a line.

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Global Wine Teamwork

Teamwork

Global Wine

Global Wine México is a company that offers premium wines and spirits from around the world in Mexico. It has a wide catalog of products that will satisfy the most demanding palates. Some of the products it offers are:

Baal Wines – Premium red wines from Bulgaria, such as Baal Cabernet Sauvignon 2016, Merlot 2016 or Mavrud 2016.
Teleki Villányi Portugieser, a red wine from Hungary, elegant and fruity.
Chateau Teleki Cabernet Sauvignon, a red wine from Hungary, rich and complex.
Furmint Selectio and Andrea Késői Szüret (Late Harvest), two white wines from the winery Tokaj Portius from Hungary, sweet and aromatic.

Global Wine Mexico is more than just a wine distributor. It is a company that shares the passion and culture of wine with its customers, offering them the best quality and service.

A rewarding experience: Objectives and achievements

Global Wine co-organized an event with the Hungarian Embassy in Mexico, and I had the opportunity to attend it as part of the team. I was personally very grateful for the excellent communication and teamwork that made this event possible.

The goal of the event was to introduce Hungarian wines, their wineries, and other products to decision-makers from distribution centers in Mexico, as well as to professionals in the wine industry, such as sommeliers. During the event, everyone had the opportunity to enjoy the wines and other drinks and learn more about Hungarian culture.

I performed the following activities during the event:

Maintained a good relationship with the providers, as I was the representative who had visited them the year before.
Talked and communicated with the members of the embassy, such as the ambassador and the secretary of economic affairs.
Took photos and videos of the event.
Worked with the members of the embassy to ensure that everything was in order after the event.

As a personal commitment, I wanted to express my gratitude for all the attention they provided.

How I leveraged my skills to accomplish the Global Wine project objectives

Intercultural awareness skills, such as respect, empathy, curiosity, etc.
Wine making and tasting skills, such as knowledge of grapes, barrels, fermentation, etc.
Project management skills, such as planning, organizing, monitoring, etc.
Research and analysis skills, such as data collection, interpretation, evaluation, etc.
Writing and presentation skills, such as creating reports, proposals, contracts, etc.
Networking and relationship-building skills, such as meeting new people, exchanging contacts, following up, etc.

Frequently Asked Questions

What is Global Wine México?

Global Wine México is a company that offers premium wines and spirits from around the world in Mexico.

What are some of the Hungarian wines that Global Wine México offers?

Global Wine México offers a variety of Hungarian wines, including Baal Wines, Teleki Villányi Portugieser, Chateau Teleki Cabernet Sauvignon, Furmint Selectio, and Andrea Késői Szüret (Late Harvest).

What was the goal of the event that Global Wine co-organized with the Hungarian Embassy in Mexico?

What activities did you perform during the event?

I maintained a good relationship with the providers, talked and communicated with the members of the embassy, took photos and videos of the event, and worked with the members of the embassy to ensure that everything was in order after the event.

What skills did you leverage to accomplish the Global Wine project objectives?

I leveraged my intercultural awareness skills, wine making and tasting skills, project management skills, research and analysis skills, writing and presentation skills, and networking and relationship-building skills. Want to know more? Drop me a line

What are some of the ways that Global Wine México is helping to promote Hungarian wines in Mexico?

Global Wine México is promoting Hungarian wines in Mexico by:
• Offering a wide selection of Hungarian wines in its catalog.
▪ Partnering with the Hungarian Embassy in Mexico to host events and tastings.
• Educating consumers about Hungarian wines through its website and social media channels.

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Tauber Business

Business

Tauber

Tauber is a company that manufactures equipment for the food industry in Mexico. They are based in Aguascalientes and have more than 30 years of experience in the sector. They specialize in machinery and equipment for the industries of meat, dairy, beverages, honey, and slaughterhouses. Some of the products they offer are:

Pasteurizers, homogenizers, separators, and cheese vats for dairy processing.
Sausage stuffers, meat grinders, smokehouses, and vacuum sealers for meat processing.
Filling machines, capping machines, labeling machines, and carbonators for beverage processing.
Honey extractors, honey tanks, honey filters, and honey bottlers for honey processing.
Stunning boxes, bleeding hooks, skinning machines, and evisceration tables for slaughterhouse equipment.

Tauber Barrels specializes in producing and selling barrels and wine making equipment and solutions. They offer diverse types of barrels made from oak wood from France and America, with different models, sizes, and toasting levels.

A rewarding experience: Objectives and achievements in Hungary

I was assigned to be the company’s representative in Hungary in 2020, where I had to negotiate and decide the best terms for the agreement to export Hungarian barrels to Mexico. This was a challenging and rewarding experience that involved a lot of preparation and communication. Some of the objectives that I had to achieve during the trip were:

To learn about the Hungarian barrel industry, its history, quality, and standards. I visited multiple suppliers and factories to see how they produce and store their barrels. I also learned about the diverse types of wood, such as French oak, American oak, and Hungarian oak, and how they affect the flavor and aroma of the wine.
To establish a rapport with the Hungarian barrel suppliers and understand their needs and expectations. I met with several representatives from different companies and discussed their products, services, and prices. I also exchanged cultural and personal information to build trust and friendship.
To compare and evaluate diverse types of barrels, such as oak wood from France and America, with different models, sizes, and toasting levels. I used a catalog from Tauber Barrels to see the specifications and features of each barrel. I also sampled some wines that were aged in different barrels to taste the difference.
To negotiate the price, quantity, delivery time, and payment methods for the barrels. I used my knowledge of the market and the industry to propose a fair and reasonable offer that would benefit both parties. I also considered the logistics and transportation costs of shipping the barrels from Hungary to Mexico.
To finalize the agreement in a win-win solution that satisfied both parties and created a long-term partnership. I signed a contract with Tauber Barrels that stipulated the terms and conditions of the deal. I also expressed my gratitude and appreciation for their cooperation and hospitality.

How I leveraged my skills to accomplish the Tauber Barrels project objectives

Business negotiation skills, such as persuasion, communication, problem-solving, etc.
Intercultural awareness skills, such as respect, empathy, curiosity, etc.
Trade and logistics skills, such as market research, pricing, transportation, etc.
Wine making and tasting skills, such as knowledge of grapes, barrels, fermentation, etc.
Project management skills, such as planning, organizing, monitoring, etc.
Research and analysis skills, such as data collection, interpretation, evaluation, etc.
Writing and presentation skills, such as creating reports, proposals, contracts, etc.
Language and translation skills, such as speaking, reading, writing, etc. in English.
Networking and relationship-building skills, such as meeting new people, exchanging contacts, following up, etc.
Driving skills with international license, such as traveling, visiting, driving safely and responsibly, etc.

Frequently Asked Questions

What is Tauber?

Tauber is a company that manufactures equipment for the food industry in Mexico.

What are some of the products that Tauber offers?

Tauber offers a wide range of products for the meat, dairy, beverage, honey, and slaughterhouse industries. Some of their products include pasteurizers, homogenizers, separators, cheese vats, sausage stuffers, meat grinders, smokehouses, vacuum sealers, filling machines, capping machines, labeling machines, carbonators, honey extractors, honey tanks, honey filters, honey bottlers, stunning boxes, bleeding hooks, skinning machines, and evisceration tables.

What is Tauber Barrels?

Tauber Barrels is a company that specializes in producing and selling barrels and wine making equipment and solutions. They offer a variety of barrels made from French and American oak wood, with different models, sizes, and toasting levels.

What are the benefits of using barrels made from Hungarian oak wood?

Hungarian oak wood is known for its high quality and durability. It is also known for imparting unique flavors and aromas to wine.

What are the different types of barrels that Tauber Barrels offers?

Tauber Barrels offers a variety of barrels made from French and American oak wood, with different models, sizes, and toasting levels.

What are the factors to consider when choosing a barrel for wine aging?

Some of the factors to consider when choosing a barrel for wine aging include the type of wine, the desired flavor profile, the budget, and the storage space available.

What are some of the challenges of exporting barrels from Hungary to Mexico?

Some of the challenges of exporting barrels from Hungary to Mexico include the distance between the two countries, the cost of transportation, and the customs and regulations that must be followed. Drop me a line if you gave any questions.

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Liz Delmart Website

Ekomilk Website

Website

Ekomilk

Ekomilk Americas is a company that distributes and sells various products and solutions for the dairy and food industry in Mexico and Latin America. It is the number one distributor of Bulteh 2000 Ltd, a company with more than 20 years of experience in the design, manufacture and marketing of ultrasonic milk analyzers, technological and laboratory equipment, complete solutions for the dairy and food industry, milk processing equipment, and healthy food products.

Some of the products that Ekomilk Americas offers are:

Ekomilk M: A robust, reliable and automated multiparametric milk analyzer based on ultrasonic technology. It can test for fat, non-fat solids, density, frozen water, freezing point, protein, pH, temperature and cream in milk. The measurement cycle is less than 90 seconds.
Ekomilk Ultra: A similar product to Ekomilk M, but with a faster measurement cycle of less than 40 seconds.
Ekomilk Bond: Another multiparametric milk analyzer. One of the main advantages is the availability of an ultrasonic processor for the rapid extraction of air from the milk sample (available only for Ekomilk Bond Standard).
Descremadora Oner: A cream separator that can separate the fat from the milk regardless of the cold and heat of the milk. It has a capacity of 2000 liters per hour.
Homogeneizador: A homogenizer that can be widely used in milk extraction tasks. It considerably thins the fat balls in the milk liquid. It has a capacity of 1000 liters per hour.

Ekomilk Americas is not only a distributor and seller of dairy solutions, but also a company that operates nationally and internationally, serving customers in different regions and markets. It has a strong presence in Latin America, where it provides quality products and services to meet the needs and expectations of the dairy and food industry. Ekomilk Americas is committed to innovation, customer satisfaction, and social responsibility.

How I Designed and Developed a Responsive and Secure Website for Ekomilk Americas

They needed a website that could showcase their offerings and help them reach more customers online.

That’s where I came in. I worked on a project for Ekomilk Americas to build a website that was according to their needs. The website that I built had the following features:

It was responsive, meaning that it adjusted to different devices and screen sizes, such as desktops, laptops, tablets and smartphones. This way, the website could be accessed by anyone, anywhere, and from any device.
It had a user-friendly interface that allowed easy navigation and access to information, such as courses, products, news, contact details, etc. The website was designed to be simple, clear, and attractive, so that the visitors could find what they were looking for quickly and easily, and enjoy a smooth and pleasant browsing experience.
It had a secure platform that protected the data and privacy of the users and the company, using encryption, authentication and backup systems.
It had a content management system that allowed the company to update and edit the website content without requiring technical skills or external assistance.
It had a search engine optimization that improved the visibility and ranking of the website on the web, using keywords, meta tags, links, etc.
It had an e-commerce functionality that allowed the company to sell their products and services online, using a secure and reliable payment processor that accepted different methods of payment, such as credit cards, PayPal, etc.
It had an email marketing system that allowed the company to communicate with their customers and potential customers, sending them newsletters, promotions, offers, etc. The website was connected with Mailchimp, a popular and easy-to-use email marketing platform.

Teaching Website Skills to Staff

I also provided some training for the company staff on how to use and maintain the website. I taught them how to:

Log in and out of the website administration panel
Add, edit and delete pages, posts, images, videos, etc.
Change the appearance and settings of the website
Monitor and analyze the website traffic and performance
Troubleshoot and fix common issues and errors

At the end, I delivered a high-quality project that met the expectations and requirements of Ekomilk Americas. Please do not hesitate to reach out to me if you have any questions. I will be glad to respond to them.

How I demonstrated my skills to fulfill the project requirements?

Web development skills, such as HTML, CSS, JavaScript, PHP, etc.
Web design skills, such as UI/UX, layout, color, typography, etc.
Web security skills, such as encryption, authentication, backup, etc.
Web content management skills, such as WordPress, Drupal, Joomla, etc.
Web optimization skills, such as SEO, analytics, performance, etc.
Communication and collaboration skills, such as listening, understanding, explaining, negotiating, etc.
Project management skills, such as planning, organizing, executing, monitoring, etc.
Training and teaching skills, such as instructing, demonstrating, evaluating, etc.
Creativity and innovation skills, such as generating new ideas, solving problems, improving existing solutions, etc.
Research and analysis skills, such as finding relevant information, evaluating sources, synthesizing data, etc.
Testing and debugging skills, such as identifying errors, fixing bugs, ensuring quality, etc.
Customer service and satisfaction skills, such as understanding needs, meeting expectations, providing feedback, etc.

Frequently Asked Questions

What is Ekomilk Americas?

Ekomilk Americas is a company that distributes and sells various products and solutions for the dairy and food industry in Mexico and Latin America.

What products does Ekomilk Americas offer?

Ekomilk Americas offers a wide range of products for the dairy and food industry, including milk analyzers, cream separators, homogenizers, and more.

What are the features of the Ekomilk Americas website?

The Ekomilk Americas website is responsive, has a user-friendly interface, has a secure platform, has a content management system, has a search engine optimization, has an e-commerce functionality, and has an email marketing system.

What are the benefits of having a responsive website?

A responsive website is a website that can adjust to different devices and screen sizes, such as desktops, laptops, tablets and smartphones. This way, the website can be accessed by anyone, anywhere, and from any device.

What are the benefits of having a content management system?

A content management system is a system that allows users to update and edit the content of a website without requiring technical skills or external assistance. A content management system can help to save time and money.

What are the benefits of having a search engine optimization?

A search engine optimization is a technique that improves the visibility and ranking of a website on the web. A search engine optimization can help to attract more visitors to the website.

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INCALEC Website

Website

INCALEC

INCALEC México is a leading institute in the meat and dairy industry. They offer high-quality products and services, as well as practical training and courses, for businesses and professionals in the sector. They also collaborate with national and international institutions to develop new products and markets, and to promote animal protein consumption.

Some of the courses that INCALEC Mexico offers are:

Escuela de Lácteos: This course teaches how to make different dairy products, such as cheese, yogurt, ice cream, butter, etc. It covers topics such as milk composition, quality control, hygiene, processing, packaging and marketing.
Escuela de Análisis de Leche: This course teaches how to analyze the physical, chemical and microbiological properties of milk, using different methods and equipment. It covers topics such as sampling, preservation, calibration, standardization, interpretation and reporting of results.
Escuela de Embutidos: This course teaches how to make different types of sausages, such as ham, salami, chorizo, mortadella, etc. It covers topics such as meat selection, curing, grinding, mixing, stuffing, smoking, cooking and packaging.
Escuela de Carniceros: This course teaches how to cut and prepare different cuts of meat, such as beef, pork, lamb, chicken, etc. It covers topics such as anatomy, classification, quality, hygiene, knife skills, presentation and storage.
Escuela de Marinados: This course teaches how to make different types of marinades for meat products.

INCALEC Mexico operates nationally and internationally, serving customers in different regions and markets.

How I Created a Responsive and Secure Website for INCALEC México

I worked on a project for INCALEC Mexico to build a website that was according to their needs. The website that I built had the following features:

It was responsive, meaning that it adjusted to different devices and screen sizes, such as desktops, laptops, tablets and smartphones.
It had a user-friendly interface that allowed easy navigation and access to information, such as courses, products, news, contact details, etc
It had a user-friendly interface that allowed easy navigation and access to information, such as courses, products, news, contact details, etc.
It had a secure platform that protected the data and privacy of the users and the company, using encryption, authentication and backup systems.
It had a content management system that allowed the company to update and edit the website content without requiring technical skills or external assistance.
It had a search engine optimization that improved the visibility and ranking of the website on the web, using keywords, meta tags, links, etc.

I also provided some training for the company staff on how to use and maintain the website. I taught them how to:

Log in and out of the website administration panel
Add, edit and delete pages, posts, images, videos, etc.
Change the appearance and settings of the website
Monitor and analyze the website traffic and performance
Troubleshoot and fix common issues and errors

At the end, I delivered a high-quality project that met the expectations and requirements of INCALEC Mexico. They were very satisfied with my work and thanked me for my professionalism and dedication. 😊Please do not hesitate to reach out to me if you have any questions. I will be glad to respond to them.

How did I align my skills with the goals of this project?

Web development skills, such as HTML, CSS, JavaScript, PHP, etc.
Web design skills, such as UI/UX, layout, color, typography, etc.
Web security skills, such as encryption, authentication, backup, etc.
Web content management skills, such as WordPress, Drupal, Joomla, etc.
Web optimization skills, such as SEO, analytics, performance, etc.
Communication and collaboration skills, such as listening, understanding, explaining, negotiating, etc.
Project management skills, such as planning, organizing, executing, monitoring, etc.
Training and teaching skills, such as instructing, demonstrating, evaluating, etc.
Creativity and innovation skills, such as generating new ideas, solving problems, improving existing solutions, etc.
Research and analysis skills, such as finding relevant information, evaluating sources, synthesizing data, etc.
Testing and debugging skills, such as identifying errors, fixing bugs, ensuring quality, etc.
Customer service and satisfaction skills, such as understanding needs, meeting expectations, providing feedback, etc.

Frequently Asked Questions

What is INCALEC México?

What are some of the services that INCALEC México offers?

• Courses on how to make different dairy products, such as cheese, yogurt, ice cream, butter, etc.
▪ Courses on how to analyze the physical, chemical and microbiological properties of milk, using different methods and equipment.
• Courses on how to make different types of sausages, such as ham, salami, chorizo, mortadella, etc.

What are some of the benefits of working with INCALEC México?

• High-quality products and services
▪ Practical training and courses for businesses and professionals in the sector
• Collaboration with national and international institutions to develop new products and markets, and to promote animal protein consumption

What is the responsive design of a website?

Responsive design is a web design approach that makes web pages render well on a variety of devices and screen sizes. This is done by using flexible layouts, images, and fonts that can adapt to different screen sizes.

What is the secure platform of a website?

A secure platform is a website platform that is designed to protect the data and privacy of the users and the company. This is done by using encryption, authentication, and backup systems.

What is the content management system of a website?

A content management system (CMS) is a software application that allows users to create and manage digital content. CMSs typically provide a user interface for creating and editing content, as well as features for managing users, roles, and permissions.

What is search engine optimization (SEO)?

SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This is done by optimizing the website content, structure, and links.

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Altimax de México Teamwork

Teamwork

Altimax de México

Altimax de México is a leading company that provides comprehensive solutions for various sectors, including food, trade fair and expo, construction, biotechnology and service. With 25 years of experience and numerous subsidiaries in different business areas, Altimax de México has a mission to deliver customized and quality solutions that meet the needs of each client. Its business units are:

Tauber Tonelería: A specialist in the wine sector that provides equipment, barrels and consulting services for the industry.
Füssen: A leader in specialized machinery for the dairy industry that offers high-quality and high-performance solutions.
Expo Láctea: The only event in Mexico that gathers all the stakeholders in the milk industry and offers exhibitions, congresses, workshops and networking opportunities.
Expo SiCarne: The ideal place to promote the meat industry and offer exhibitions, congresses, workshops and networking opportunities.
Institute of Meat and Milk (INCALEC): A group of professionals with expertise in various topics related to the production, processing and marketing of meat and dairy products.
TAUBER: A leader in specialized machinery for the meat sector that offers high-quality and high-performance solutions.

Altimax de México has a wide network of business and strategic alliances with leading companies in their respective industries. It works with its allies to provide comprehensive and high-quality solutions to its clients. Altimax de México focuses on customer satisfaction and commitment to business excellence.

My Journey as a Marketing Assistant at Altimax de México

I have been part of this amazing company since June 2015, when I joined the marketing department as a marketing assistant. I was part of a dynamic and diverse team that supported the group’s activities in various sectors. As a marketing assistant, I had the opportunity to:

Perform daily administrative tasks to ensure the smooth operation and coordination of the department’s activities. I learned how to manage my time, prioritize my tasks and work under pressure.
Collaborate with the marketing executives in the organization of various projects, such as campaigns, events, market research, etc. I gained valuable experience in planning, executing and evaluating marketing actions.
Collect and analyze data from the market, the competition and the performance of the marketing actions, using tools such as Google Analytics, SEMrush, HubSpot, etc. I developed my analytical skills and learned how to use data to make informed decisions.
Create and publish online content on the website and social media of the company, as well as marketing texts for brochures, press releases, etc. I improved my writing skills and learned how to create engaging and persuasive content for different audiences and channels.
Communicate directly with customers and establish trusting relationships. I enhanced my communication skills and learned how to listen to customers’ needs and expectations.

This experience allowed me to acquire knowledge of the principles of office and marketing management, digital skills, managerial and strategic mindset, empathy and leadership.

The Challenges and Successes I Have Faced as a Marketing Director

In March 2020, I was promoted to marketing director at Altimax de México. My goal is to design and implement the marketing strategy of the group, in order to consolidate its positioning and leadership in the national and international market. As a marketing director, I have achieved:

Leading the group’s branding transformation, integrating divisions under a visual identity. I increased brand recognition by 35% and quality perception by 25%. I am proud of creating a strong and consistent brand image for the group.
Boosting the group’s communication, creating platforms, newsletters, magazines and campaigns. I increased engagement by 40% and reduced staff turnover by 15%. I am happy to foster a culture of collaboration and innovation within the group.
Increasing the group’s visibility, prestige and trust in the market, generating content, participating in events, managing public relations and obtaining certifications. I increased web traffic by 50%, leads by 45% and sales by 30%. I am excited to expand the group’s reach and impact in the market.
Optimizing customer satisfaction and loyalty, implementing loyalty programs, feedback, support and follow-up. I increased satisfaction by 20% and retention by 15%. I am passionate about delivering value and quality to our customers.

As a marketing director, I am responsible for:

Managing a multidisciplinary team. I set objectives, strategies and actions for each project. I motivate, train and evaluate my team. I enjoy working with talented and committed people who share my vision.
Supervising the design, implementation and follow-up of digital marketing campaigns, social media, web content, email marketing and corporate events. I align the actions with the marketing plan and the group’s objectives. I coordinate the needed technical, human and economic resources for each action. I love creating innovative and effective marketing solutions that meet our customers’ needs.
Evaluating the data and results obtained, using tools like Google Analytics, SEMrush and HubSpot. I analyze the key measures of marketing (KPIs) and identify the strengths, weaknesses, opportunities and threats of each action. I propose changes and optimizations to maximize the return on investment (ROI). I appreciate learning from data and feedback to improve our performance.
Producing periodic reports and presentations for the general management, highlighting the achievements, challenges and gaps of marketing. I communicate the results and receive feedback from management. I value being transparent and accountable for our results.

In conclusion, I can say that working at Altimax de México has been a rewarding and enriching experience for me. I have seen how this company has grown and overcome the challenges that every business may face, learning as a team and always striving to be better. I have also grown personally and professionally, developing skills and competencies that will help me in my future endeavors. The opportunity to be part of this amazing group of people who share a vision of excellence and innovation is unique. Altimax de México is more than a company, it is a family. Please, drop me a line if you have any questions.

What were the key skills for succeeding in Altimax de México?

Office management skills, such as time management, organization, prioritization, etc.
Marketing management skills, such as planning, executing and evaluating marketing actions, aligning them with the marketing plan and the group’s objectives, etc.
Digital marketing skills, such as web content creation, social media management, email marketing, online advertising, etc.
Data analysis skills, such as using tools like Google Analytics, SEMrush and HubSpot to collect and analyze data from the market, the competition and the performance of the marketing actions, etc.
Communication skills, such as writing engaging and persuasive content for different audiences and channels, communicating directly with customers and establishing trusting relationships, etc.
Leadership skills, such as setting objectives, strategies and actions for each project, motivating, training and evaluating your team, etc.
SEO skills, such as keyword research, on-page optimization, link building, etc. SEO is the process of improving the visibility and relevance of a website or a web page in search engines.
Video marketing skills, such as video production, editing, scripting, etc. Video marketing is the use of videos to promote a brand, product or service.
Social media skills, such as content creation, community management, analytics, etc. Social media is the use of online platforms and networks to interact with and influence others.
Project management skills, such as defining goals, planning, organizing, budgeting, delegating, monitoring and evaluating marketing projects. Project management skills helped me deliver high-quality results on time and within scope.
Collaboration skills, such as working effectively with other departments, teams and external partners.
Negotiation skills, such as persuading, influencing and compromising with different stakeholders.
Adaptability skills, such as being flexible, resilient and open to change.

Frequently Asked Questions

What is Altimax de México?

Altimax de México is a leading company that provides comprehensive solutions for various sectors, including food, trade fair and expo, construction, biotechnology, and service.

What are the challenges and successes you have faced as a marketing director?

As a marketing director, I have faced the challenges of leading the group’s branding transformation, boosting the group’s communication, increasing the group’s visibility, prestige, and trust in the market, and optimizing customer satisfaction and loyalty.

What are some of the company’s core values?

Altimax de México’s core values include:
• Innovation: Altimax de México is committed to innovation and developing new and innovative solutions for its customers.
▪ Excellence: Altimax de México strives to provide its customers with the highest quality products and services.
• Customer satisfaction: Altimax de México is committed to providing its customers with a positive experience and ensuring their satisfaction.
▪ Teamwork: Altimax de México believes that teamwork is essential to success and encourages its employees to collaborate and work together towards common goals.
• Integrity: Altimax de México conducts its business with integrity and honesty.

What are some of the company’s upcoming plans?

Altimax de México is planning to expand its reach into new markets and develop new products and services. The company is also committed to investing in its employees and providing them with opportunities for professional development and growth.

What is the company culture like at Altimax de México?

Altimax de México has a supportive and collaborative work environment. The company values its employees and encourages them to share their ideas and feedback. Altimax de México also offers a variety of opportunities for employees to get involved in social and charitable activities.

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Rommel Chiñas Reyes

Board Member - AMR

I've had the pleasure of getting to know Marco Delgado, personally and professionally. He's a passionate guy with ideas that spark interesting conversations. He's also great at evaluating problems and coming up with creative solutions. He always has a broad and up-to-date view of the world.

Hello, I’m Marco DELGADO, International Marketer and Google Cloud Expert.

Services

Experience

Marketing Director - Altimax

Marketing Assistant - Altimax

Education

Google Cloud Platform (GCP)

International Marketing - UnADM

Monterrey Institute of Technology and Higher Education

Design Skills

Languages Skills

Coding Skills

Knowledge

Interests

International Marketing

Technology

Culture and Society

Philosophy

Testimonials

Clients

Success Stories

Newsroom

Let's Talk

Drop Me a Line

Hello, I’m Marco DELGADO, International Marketer and Google Cloud Expert.

Services

Experience

Marketing Director - Altimax

Marketing Assistant - Altimax

Education

Google Cloud Platform (GCP)

International Marketing - UnADM

Monterrey Institute of Technology and Higher Education

Design Skills

Languages Skills

Coding Skills

Knowledge

Interests

International Marketing

Technology

Culture and Society

Philosophy

Testimonials

Clients

Success Stories

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My Journey as a Marketing Assistant at Altimax de México

The Challenges and Successes I Have Faced as a Marketing Director

As a marketing director, I am responsible for:

What were the key skills for succeeding in Altimax de México?

Frequently Asked Questions

Newsroom

Let's Talk

Drop Me a Line